• To represent every member and maintain a strong voice in the legislative process in La Crosse & Wisconsin.
• To k
eep members abreast of current activities and future goals of the LCTL & the Tavern League of Wisconsin.
• To update licensees on legal and legislative issues affecting the alcohol beverage industry.
• To provide educational opportunities preparing licensees for the escalating challenges facing alcohol beverage retailers.
• To keep the lines of communication open through various channels and levels of representation: i.e. Board of Officers and Directors, Local League Presidents and Secretaries, monthly local league meetings, District wide caucuses, statewide conventions, bi-monthly On Premise magazine and monthly newsletters.
• To offer licensees the opportunity to network with fellow members.
• To provide members with the perfect balance of motivation, education and entertainment.
• To create good will through the community and safety through our safe ride programs in our communities.
• To continually strive to be the most valuable source of information for members so they can't afford to not be a member.